The Broward County Library System has several Facebook pages. Each page represents the different clusters of the system. I liked the information provided on the library’s wall. It was relevant information. The information on the wall applies to all patrons. It is the latest news about the main library.
This page is severely underutilized. There are nine photos on this page. Libraries do a lot of events. If they could commit to uploading one photo for each event, then they could have several collections of photos by the end of the year. Also, it would be nice to see what the reference area or check out area look like. This could help patrons find things in the library.
I also feel they could have utilized the likes and interests section. I am sure that the Library of Congress has a facebook page that they can “like”. Also, each cluster of this system has a facebook page. Why didn’t they “like” those pages?
I think that if you are going to participate in social media you have to do your due diligence. They cannot expect people to “like” there page if they aren’t “liking” other pages. Participation in Facebook is more than just creating a page. Participation requires that you network with other users and interact with several facets of Facebook.
I really liked your critique, especially the expectation, “…to “like” their page if they aren’t “liking” other pages.” I also enjoyed your insight into the methods of being successful using Facebook. You’re right, it does require interaction and not merely the creation of a page.
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